MEDIA
CONTACT
Andrea
Cohen
(310)
202-8503
andrea@purebeginnings.com
PURE BEGINNINGS LAUNCHES EXCLUSIVE
100% ORGANIC COTTON BABY LINE
New Organic Clothing, Bedding and Personal Care Line
Offers Healthy,
Natural Choice to Parents
Los Angeles, CA (May 15, 2004) – Pure Beginnings brings the newest choice in natural living to new parents, with 100 percent organic baby clothing, bedding, mattresses and personal care products, all made without the use of harmful pesticides or chemicals. With the growing awareness of heavy pesticides in conventional cotton creating the trend toward natural fabrics, Pure Beginnings now offers a natural, healthy alternative for the sensitive systems of our babies, as well as our earth.
New parents are saying no to pesticides and other harmful chemicals in baby food, milk, household cleaning products and now more than ever, fabrics and cottons. Citing concern over the environment and how it affects our children, consumer awareness of harmful chemicals spurred a boom in the organic baby food industry in the early 90s. Organic cotton had been slow to gain consumer awareness, until recently. With concern over conventional cotton production using 25 percent of the world’s pesticides, demand for organic fabrics has the market growing at an annual rate of 15 percent. Gone are the days when organic clothing meant “unfashionable,” as more and more designers and manufacturers are turning towards this noteworthy trend.
The vision behind Pure Beginnings stemmed from the desire to bring pure
and natural products into the nurseries of the most discerning parents.
In addition to environmental harm from cotton farming, pesticide and
chemically-treated clothing, diapers and bedding block the natural balance
of the skin by trapping heat and preventing it from “breathing,” (i.e.
absorbing adequate moisture), and can cause rashes and eczema on sensitive
skin.
Organic cotton feels softer, is more breathable and lasts longer.
Providing both functionality and style and using 100 percent certified
organic fabrics that cause no harm to the environment or babies, Pure
Beginnings is quickly becoming the choice for organic baby products throughout
the world.
Pure Beginnings’ offers products for all baby needs, including natural clothing and cotton diapers, hooded towels and robes, fluffy blankets, cozy sheets and pillows, mattresses and stuffed toys. Selections come in rich colored fabrics created with low-impact, eco-friendly dyes, including Sage Green, Buttercup Yellow, Lavender, and Sky Blue. All products are certified organic sherpa, flannel and sateen cotton and natural untreated wool, all grown without the use of toxic pesticides, synthetic chemical fertilizers, defoliants or growth regulators.
Conventional vs. Organic Cotton
The second most pesticide-saturated crop in the world after coffee, cotton represents only 2.4 percent of all cultivated land, but utilizes 25 percent of the planet’s pesticide and 10 percent of its herbicide production. Conventional cotton farming involves heavy pesticide and herbicide spraying to protect the crops from insect infestation. After harvest, chlorine bleach is used to whiten fabrics and formaldehyde is later applied to finished garments. Approximately 1/3 pound of chemicals is used to grow cotton for just one t-shirt, illustrating the magnitude of this harmful farming method. Aldicarb, phorate, methamidophos, endosulfan, cyanide, dicofol, naled, propargite and trifluralin are just some of the chemicals used in conventional farming, which cause harm to wildlife, humans and the environment.
“Working with, not against,” nature is the principle behind organic farming. Grown without pesticides and spun without chemicals, organic farmers rely on organic fertilizers, manual crop rotation and integrated pest management. Fields are naturally fertilized with animal manure, pest-eating insects are used to naturally control crop damage, and weeds are removed with hoes and tractors, as well as manually. Farms earn the organic label by using soil that has been free of synthetic pesticides for at least three consecutive years. Beneficial insects, natural cattle manure, chili, garlic, neem tree oil and alfalfa are some of the ingredients used in organic farming.
Andrea Cohen, founder of Pure Beginnings, researched farmers from Egypt, Turkey, U.S.A. and India on her journey to find a facility with 100 percent Organic Certification. These farmers gave Cohen a deeper insight into the meaning of organic agriculture, as many organic farms are comprised of self-sustained “bio-villages,” completely independent for their basic needs of food, clothing and shelter and live free of chemicals and pollutants in all aspects of life. This is a way of life, more than a business,” says Cohen. “These organic farmers are catering to a small niche and can make a much higher profit by growing conventional cotton for the mass market. But they choose organic for their beliefs in pesticide-free living.”
A Natural Nursery
Natural Nurseries are becoming more and more popular, as the move towards clean, natural environments for babies is one of the most important decisions new parents can make.
Organic Bedding:
As babies spend most of their hours sleeping,
bedding safety is the most important aspect of organic living. Typical
new mattresses stuffed with conventional polyurethane foam contain pesticides,
poly vinyl chloride, formaldehyde, dioxins, and other chemical combinations,
emitting toxic compounds that are absorbed into the skin and lungs. Pure
Beginnings offers mattresses, mattress pads and pillows covered and stuffed
with organic cotton and natural wool. Organic sheets are offered in cradle
and crib sizes and in flannel, sherpa or sateen cotton.
Organic Clothing & Diapers:
Pure Beginnings clothing is
soft, breathable, long-lasting and of the highest quality organic cotton.
A selection of bodysuits, caps, pajamas, wraps, dresses, t-shirts, receiving
blankets, robes, hooded towels, and booties are offered in Natural, Seafoam
Green, Buttercup Yellow, Lavender and Sky Blue colors. Accessories include
organic washcloths, burping pads, washmits, stuffed toys, bibs, sleeping
bags, and baby carriers.
With an estimated 6,000 diaper changes during the first two years of life, a cloth diaper system is an important part of natural living. Pure Beginnings’ organic diaper is free of chemicals found in plastic disposables, including sodium polyacrylate, which absorbs and holds fluids in the diaper and has been found to cause allergic reactions and rashes, and Dioxin, one of the most toxic chemicals. A study by the Journal of Pediatrics found that 54 percent of one-month old babies had rashes with disposables, with 16 percent having severe rashes. Organic cotton diapers are extra soft, thick, super absorbent and last through about 150 washes.
Babēcology Natural Skincare:
Made with certified organic essential
oils and botanical extracts, The Pure Beginnings babēcology skincare
line offers the most natural products for delicate baby skin and hair.
Containing no pesticides or sulfites, products include Serenity
Balm, a calming hydrating
formula made with Monoï de Tahiti (a special blend of pure coconut
oil and pressed Gardenia Tahitensis flowers, made exclusively in French
Polynesia), Rosewood, Lavender and Chamomile; Shampoo and Body Wash,
made with Jojoba Oil, Cedarwood Atlas, Tea Tree, Lavender, Chamomile
and Orange; Diaper Balm, made with Mango Butter, Green Tea
Extract, Chamomile, Lavender and Tea Tree; and Baby Oil, made
with Monoï de Tahiti, Avocado Oil, Lavender and Chamomile.
Pure Beginnings offers 100 percent certified organic cotton clothing, mattresses, bedding, and personal care products for babies. All products are made without the use of harmful pesticides or chemicals, for the safety of our babies and the environment. The babēcology skincare line is formulated with the most natural essential oils and botanical extracts for delicate baby skin. To purchase Pure Beginnings products or for more information, please call (866) PUR-BABY or log onto www.purebeginnings.com.
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