Creating a pure, natural environment is a vital decision for a growing number of parents. With our children exposed to pollutants in many aspects of life, choosing 100% organic cotton is a vital step toward natural living, both for our sensitive babies, as well as our environment.

Conventional vs. Organic Cotton
The second most pesticide-laden crop in the world after coffee, cotton represents only 2.4 percent of all cultivated land, but utilizes 25 percent of the planet’s pesticide and 10 percent of its herbicide production. Conventional cotton farming involves heavy pesticide and herbicide spraying. Chlorine bleach is used to whiten fabrics and formaldehyde is applied to finished garments. Approximately 1/3 pound of chemicals is used to grow cotton for just one t-shirt. These chemicals cause harm to wildlife, the environment and humans.

“Working with, not against,” nature is the principle behind organic farming. Grown without pesticides and spun without chemicals, organic farmers rely on organic fertilizers, manual crop rotation and integrated pest management. Fields are naturally fertilized, pest-eating insects are used to naturally control crop damage, and weeds are removed with hoes and tractors, as well as manually. Farms earn the organic label by using soil that has been free of synthetic pesticides for at least three consecutive years. Beneficial insects, chili, garlic, neem tree oil and alfalfa are some of the ingredients used in organic farming.

Quality and Durability
Organic cotton is pure, natural and more breathable for delicate skin. Pesticide and chemically-treated clothing, diapers and bedding block the natural balance of the skin by trapping heat and preventing it from “breathing,” (i.e. absorbing adequate moisture), often causing rashes and eczema on sensitive skin.

Organic cotton clothing lasts longer due to its natural composition. It is a softer, thicker cotton that is sturdier than thinner conventional cotton that gets worn much quicker from use and washing. Consumers are always surprised at how long each piece of organic clothing lasts.